Vision Theory Optometry - highly performant & accessible website

  • Designed all graphical aspects of the site
  • Implemented the site to be generated from Markdown files via Twig templates utilizing Couscous PHP package
  • Customized Eyefinity shop to apply main site theme for a uniform look and feel and continuous user experience
  • Integrated Google Analytics into the site via Google Tag Manager to track the following events:
    • Page views
    • Interactive clicks
    • From submissions
    • Email link tracking
  • The site was configured to have high performance through via the following features:
    • Use of CSS & HTML first for display and interactions, such as interactive tabs
    • Use of embedded SVG for most site graphics
    • Use of progressive/lazy image loading: low resolution images are loaded first and replaced with high fidelity ones when the user views the section of the page
    • Minimal the use of JavaScript
  • The site was tested for performance against Pingdom and Lighthouse tools to achieve the best performance score possible
Screenshot of Vision Theory homepage
Google AnalyticsGoogle Tag Manager
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